A Challenging time to recruit … but by no means impossible

The Changing Landscape of Recruitment

Recruitment has always been a challenging and time-consuming process, but in recent years, it has become even more so. With the rise of digital technology and the increasing demand for specialized skills, employers now face new challenges when looking for the right candidates.

Alongside a heavily candidate led market, a major change in recruitment is the shift towards digital channels. Employers are now using more online platforms to reach out to potential candidates and to manage their applications. This shift has made recruitment more accessible, efficient and timely,  but it also means that employers need to be more aware than ever of their employer value proposition (EVP) and how they present themselves online.

The Importance of an Effective Employer Value Proposition

An effective EVP can help attract top talent and differentiate your company from competitors. Your EVP should communicate your company culture, values, mission, and benefits in a way that resonates with potential candidates.

Make sure your EVP is authentic, transparent, and aligns with your company’s overall goals.  Candidates have the choice of employers and their cultural fit with you and vice versa will become a key decider for them.  How well can you articulate your EVP?

Navigating The Legal Requirements

We still find that many line managers who have responsibility for recruiting, struggle to identify the difference between legal and best practice, what is company policy and what is law.  Navigating legal requirements in recruitment can be complex, but it’s essential for any employer looking to hire people. One important consideration is ensuring that you’re not discriminating, directly or indirectly,  against potential candidates based on factors such as age, gender or race.


Recruitment is a challenging process that requires careful consideration of many factors. From the changing landscape of digital recruitment to the importance of an effective EVP to navigating legal requirements, employers must stay up-to-date with evolving trends to attract and retain top talent. By taking a thoughtful approach to recruitment, employers can create a successful hiring process that aligns with their overall business goals.

If you feel you would benefit from a recruitment refresher which is relevant for today’s marketplace, then join Rachel on her one day masterclass on the 27th July, in Chester, follow the link for more information and to book your space.

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